- Animal Rights Activists
- Animal lovers upset by killing
- Average person who doesn't care about animals
- People who believe "something must be done" and aren't aware of non-lethal alternatives
- Hunters
Groups 1 and 2 don't need to be convinced, group 5 will never be convinced, so out true target audience are groups 3 and 4 who represent the average apathetic voter.
The audience can access the data in a hierarchy, several sentences on a Main Site page points to a several paragraph abstract on the public blog that has a "read more..." separator where multiple pages can be displayed.
We should keep content on the Main site within 2 screens per page so the average person doesn't get bored and just go along with the city.
At the bottom of every article people can comment, or they can view related articles by clicking a Label, or they can return to the main site.
Arguments that work on the first two audiences won't work on the next two audiences.